Friday, May 15, 2009

Top 10 Tips .. Google Yourself and Like it!

Almost at "the very top of the top 10 Internet marketing tips" is to remember ... GOOGLE is watching ... and if they don't see it now, give it a few weeks and it will show up in the rankings. Especially, if you wish it would just go away ... LOL! Personal branding is the name of the game in this day and age ... it is important to Google yourself, often ... no you won't go blind ... find out where you stand in the whole scheme of things. Find out what other people see about you.

Successful people on the Internet are the ones that stay informed!

Personal branding in the age of Google

A friend advertised on Craigslist for a housekeeper.

Three interesting resumes came to the top. She googled each person's name.

The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking."

The second search turned up a personal blog ... a good one, actually. The most recent entry said something like, "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."

And the third? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier.

Three for three.

Google never forgets.

Of course, you don't have to be a drunk, a thief or a bitter failure for this to backfire. Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.

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