Friday, May 15, 2009

Top 10 Tips .. Google Yourself and Like it!

Almost at "the very top of the top 10 Internet marketing tips" is to remember ... GOOGLE is watching ... and if they don't see it now, give it a few weeks and it will show up in the rankings. Especially, if you wish it would just go away ... LOL! Personal branding is the name of the game in this day and age ... it is important to Google yourself, often ... no you won't go blind ... find out where you stand in the whole scheme of things. Find out what other people see about you.

Successful people on the Internet are the ones that stay informed!

Personal branding in the age of Google

A friend advertised on Craigslist for a housekeeper.

Three interesting resumes came to the top. She googled each person's name.

The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking."

The second search turned up a personal blog ... a good one, actually. The most recent entry said something like, "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."

And the third? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier.

Three for three.

Google never forgets.

Of course, you don't have to be a drunk, a thief or a bitter failure for this to backfire. Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.


Monday, May 11, 2009

Internet Marketing Tips ... I am all a Twitter ... LOL!


When you think about internet marketing tips, one of the top things you have to consider is Twitter ... those sweet little micro blogs of only 140 characters ...

Do YOU tweet?

Do you want to tweet? What the heck is all the fuss about Twitter, anyway?

Twitter is now incorporating search functionality into its site. What does this mean to you the internet marketing professional? It means you can now easily find out the popular trend data for keywords and know what people are talking about in real time.

So what is the big deal about all of this? That of course is still up in the air. Many people think that Twitter is on the heels of Google already and others say that Twitter is no competition.

Both sides have good points, but there is no denying that Twitter is a race horse with a great potential.

Twitter recently turned down an offer from Facebook for $500 million. With its business model of questions, answers and search ads, you can see why. Not to mention the fact that Facebook is trying to keep pace by adding various Twitter like functions…

Some people can’t see much value in Twitter ... calling it just another social media site for friends to chat with each other. What many don’t realize is the fact that Twitter is an extremely large pool of information based on our personal lives ... all the good stuff which is invaluable to the savvy marketer.

Twitter is still a baby compared to Google and may require years before being able to develop the technology and accuracy of Google’s search results, but it has all the right stuff to get there eventually. For right now, Google’s market share is safe!

Consider that Twitter communications are a true representation of the masses’ opinions. People can log on and get answers from people they trust. After all, they have their own network of people who they’ve already established relationships with. Google gives great results, but they are impersonal and many times inaccurate.

In addition to that, information gathered on Twitter is more relevant to one’s location. With the personal profiles, and the ability to send messages from mobile devices, Twitter can leverage this value and exploit what it can do and Google can’t.

Twitter is quickly proving it is the future of search. Its power lies in the fact that it enables people to get the opinions of others in regards to relevant current information. When searching, people want real opinions as well as the facts. Twitter is the answer!

Imagine typing something into Google and seeing all of the results pop up … these results are put there from businesses and individuals who want you to believe certain things about their product or service. Well, what if in addition to that, it had thousands of third party opinions that have no vested interest in those products or services? Just imagine if all those opinions came from people you know? This is the key to Twitter ... and if it plays it’s cards right, it will be siphoning off Google clicks in a few short years .... Oh MY!

The world could be twitterific very soon!

BTW ... you can follow us at:

http://www.twitter.com/DeniseClarke
http://www.twitter.com/bigalmarketing